Life Care Services Leadership

Life Care Services is dedicated to providing services and programs that provide the setting so that each resident lives the way they want – satisfied, secure, confident and active. To achieve this, the leadership of Life Care Services calls upon their own experience learned from the time they worked in a community. Additionally, Life Care Services makes a commitment by having staff at a corporate level champion various initiatives and educational programs for community-based employees. What this means to the residents who live in a community managed by Life Care Services is consistent, high-quality services and care.

Hear from our Chairman and CEO, Ed Kenny.

joel_nelsonBeginning with the start of Joel’s professional career in the operations of a retirement community, he has been committed to the delivery of services that provide high resident satisfaction. As Joel became an executive director and during the time he was the director of operations management for Life Care Services, An LCS Company, he focused his attention on exceeding the expectations of residents who live in communities managed by Life Care Services. Now as president of LCS, Joel remains steadfast in assuring residents and their families that living in a community managed by Life Care Services is the best decision they could make.

Joel is responsible for the day-to-day operating activities and ensures the company vision, strategy, and financial plans are successfully executed. Joel is responsible for leading the company’s three senior living management divisions within Life Care Services, and LCS Real Estate and LCS Development business lines.


Exline_RickRick joined the company in 1978 and is executive vice president/director of senior living management for the not-for-profit CCRC division for Life Care Services, An LCS Company. He is responsible for oversight of the company’s not-for-profit CCRC management services.

He joined Life Care Services in 1978 as an administrator in training, and rose through the organization in various leadership positions before assuming his current position in 2011. Rick serves on the board of managers for Life Care Services, the board of directors for LCS Holdings, Inc., executive leadership and senior living management teams. Rick is also a trustee for the Company’s 401(k) benefits program. He holds dual bachelor’s degrees, one in business administration from Simpson College and one in health care administration from Oklahoma Baptist University. He is also a graduate of the Executive Institute at The University of North Carolina at Chapel Hill. Rick has been a featured guest speaker at LeadingAge and other various state and national trade associations.


Judi currently oversees the for-profit communities and leads the health services post-acute care service delivery for the organization. She joined Life Care Services, An LCS Company, in August 1986, and has held numerous operational leadership positions, including senior vice president/director of LCS equity communities and senior vice president/director of asset management.

Judi served as Chair of LeadingAge Florida from 2005-2007 and was the recipient of the organization’s “Distinguished Service Award” in 2009. She earned her bachelor’s degree from Florida State University and is a licensed nursing home administrator.

Muhlbach_Peter_2014Peter is senior vice president/director of senior living management for Life Care Services, An LCS Company. He is responsible for the growth and oversight of the company’s portfolio of business that includes stand-alone assisted living, memory care, and independent rental communities. Peter joined LCS in 2014 when the company acquired Encore Senior Living.

Peter formerly served as the president and chief executive officer of Encore, one of the premier operators in the senior living industry. Prior to his tenure at Encore, Peter spent 11 years with Classic Residence by Hyatt and seven years at Hyatt Corporation in various positions. He received his bachelor’s degree in accounting from Michigan Technological University.

Bush_Liz_2014Liz has been with LCS for over 30 years and oversees senior living marketing and sales, which includes market research, marketing systems, advertising, performance management, and marketing and sales management to client communities of Life Care Services and LCS Development. Her scope of experience in marketing, sales, public relations and communications makes her an excellent resource for communities in development, redevelopment and expansion, and those that have achieved and are now maintaining stable occupancy.

A frequent presenter at industry conferences, she works closely with colleagues in LCS to create new programs and innovative initiatives that align community offerings with the expectations and desires of the senior living customer, and to advance growing occupancy for all client communities. Liz graduated from the University of Evansville with a bachelor’s degree in music and business.

Wade_EarlEarl Wade is the vice president/senior director of business development for LCS. He is responsible for assisting the LCS Family of Companies with structuring strategic relationships, establishing new partnerships and expanding into new territories.

Before founding CRSA in 1989, Earl served as a partner with the accounting firm of Ernst & Whinney (now Ernst & Young), where he led the firm’s senior housing consulting practice. He has served on the board of directors of CRSA Holdings, the BayWoods Cooperative Housing Association, and the Trezevant Episcopal Home. He has also been a member of the advisory committee to the National Continuing Care Data Base and the NIC owner operator advisory council. A graduate of the University of Alabama with a degree in accounting, Earl is also a member of the American Institute of Certified Public Accountants and LeadingAge.

joel_nelsonLaura manages the day-to-day operations of the health care division. Her leadership directly influences all aspects of care that residents receive at any community managed by Life Care Services. For instance, Laura oversees Heartfelt CONNECTIONS – A Memory Care Program®. Under Laura’s guidance, the program’s team dedicates themselves to creating life-affirming activities and providing person-centered care. Through her management of the clinical teams, expertise in clinical care and adherence to regulatory compliance, nearly 90% of health centers managed by Life Care Services have 4 star ratings or higher on the CMS scale.

Laura joined the organization in 2001 and has served in numerous regulatory, compliance and quality assurance positions for Life Care Services. She earned a bachelor’s degree from Northern Illinois University.

Tony oversees the implementation of wellness programs for communities managed by Life Care Services through Lifestyle and Health Services Wellness. His work leading an interdisciplinary team directly affects the lives of residents, enhancing their physical, emotional and social identities while benefiting their overall health and happiness. Tony has worked in the health and wellness industry for more than 13 years, specializing in senior health with a focus on lifestyle programming. He earned undergraduate and graduate degrees from the University of Illinois at Urbana-Champaign, where his research focused on fall prevention among the senior population.

Cynthia ThorlandAmong her many roles, Cynthia oversees LCS University® (LCSU), a robust program of internal training opportunities. Under Cynthia’s guidance, LCSU provides education specific to the management of senior living communities and to those caring for older adults. In short, her job is to make everyone in the organization contribute to improving the lives of residents. Cynthia’s programs ensure that choosing a community managed by Life Care Services means you’ll receive consistent and exceptional service in all aspects of community life.

Cynthia joined the company in 1985 and has extensive experience in Life Plan Community management, training, accounting, and administration. She holds a bachelor’s degree in business administration from Iowa State University and has nursing home administrator licenses in several states.